DNK Trade
Naming / Visual Identity / Packaging design
The client set out to launch a limited-edition 30% CBD oil product, aiming to position it as a premium item in a competitive market. The brief required the development of a distinctive brand identity and packaging design in a very short time to-market. The communication strategy had to be clear and compliant, ensuring strong message delivery without triggering platform restrictions or advertising bans on social media.
The tranquillo logo features a sleek, lowercase typeface paired with a bold, abstract pictogram that instantly draws attention. The icon is a stylized cannabis leaf or a calming energy, relaxation, and nature in one striking form.
Its radial shape adds a sense of movement while remaining harmonious with the rounded typography. The deep navy against lime green enhances contrast and memorability. This symbol functions as both a brand mark and lifestyle emblem, perfect for versatile applications from packaging to apparel.
The tranquillo CBD oil packaging presents a clean and modern design focused on clarity and wellness. A dark matte base contrasts with vibrant lime green, creating strong visual impact. The custom lowercase typography and stylized cannabis pictogram convey calm and identity in a refined way. Both bottle and box share a cohesive, premium aesthetic.
Made in Italy, this full spectrum 30% CBD oil is visually aligned with quality and trust.
Explore some of my recent projects that showcase innovation, creativity, and strategic thinking.
I transform abstract ideas into tangible realities through bold Concept Development and focused Art Direction. My approach leverages compelling Storytelling and strong Visual Communication to create memorable brand experiences that connect and engage.
At the heart of my work is a structured Problem Solving process. I apply the Design Thinking methodology to deconstruct complex challenges, always focusing on the User Experience (UX) to deliver solutions that are not just effective, but also elegant and intuitive.
Creativity without purpose is just art. My passion for Strategic Thinking ensures every project is grounded in solid Brand Strategy and business goals. I am committed to Purpose-driven Work, using KPI-driven Design to ensure creative solutions deliver measurable impact.
I continuously push boundaries by embracing Digital Innovation and advanced techniques. My skillset includes high-fidelity Prototyping, modern Interaction Design, and exploring the potential of AI in Creative Processes, all while thriving in collaborative, Cross-functional Teamwork environments.
