Client
Formularity
Service
Creative Direction/ Brand Identity/ Packaging/ Amazon creatives
Project Overview
The client set out to launch a limited-edition 30% CBD oil product, aiming to position it as a premium item in a competitive market. The brief required the development of a distinctive brand identity and packaging design in a very short time to-market. The communication strategy had to be clear and compliant, ensuring strong message delivery without triggering platform restrictions or advertising bans on social media.
Naming
This name evokes concepts like singularity and originality—it sounds like a real word, something you might come across while flipping through a dictionary. Yet, at its core, it carries a strategic root that reinforces the brand’s identity.
The root is the word FORMULA—a central element in the brand’s positioning and naming strategy. The second part is a crafted suffix, a creative construct designed to give life to a new, ownable word. This fusion results in a name that feels authentic yet inventive, rooted in meaning yet brandable, aligning perfectly with principles of effective brand naming and distinctive identity creation.